Culture insight study at CityKidz

14 November 2020
Gordon Cook

Our staff were fortunate to have the services of Gordon Cook. He conducted a culture insight study at CityKidz and conducted uplifting workshops with the SMT and staff.

Gordon is a co-founder and School Navigator for Vega School of Brand Leadership. In addition to lecturing to full time and part time students, Gordon delivers corporate training for Vega. He has lectured Strategic Marketing Planning and Strategic Execution on two MBA programmes and is a regular lecturer on executive and professional management programmes at the UCT Graduate School of Business. He is involved on various judging panels such as Business Arts South Africa (BASA) and the Loeries. After graduating with a focus on modern literature Gordon launched his career in advertising as a copywriter. He proceeded to consult to the marketing and sponsorship industries both in South Africa and United States. He furthered his studies with a Higher Diploma in Adult Education from Wits and was one of the first registered Chartered Marketers in South Africa.